Small Business PR How To Get Your Wellness, Travel, and Food Business Featured in Top-Tier Media with Journalist Annie Lin
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Travel, food, and lifestyle – these are three broad categories that will constantly have a spot in some of the world’s most prestigious and recognizable publications and media outlets. And no matter what business you run, there’s a spot for you in the same publications.
Mee Annie Lin – a journalist who has written for Time Out, CNBC, Women’s Health, Elite Daily, and so many more. She’s incredibly passionate about covering stories in the realms of travel, food, and everyday relatable topics.
If you’re not in either the travel, food, or lifestyle industries, don’t be fooled! Annie’s advice is top-tier. As a trained and seasoned journalist, she’s diving into the details of the best pitching practices (and her pet peeves to avoid) to increase your opportunities of getting featured in major publications and outlets.
Here’s what we discuss together:
- How journalism and small businesses are changing post-pandemic
- How to take your locally known business onto the national (and global) stage
- How to pitch a product in an oversaturated market
- What credibility means to a journalist reading hundreds of pitches each day
- Why it’s so important to draw relevance to your product as a small business
- Should you send samples of your product to a journalist?
- How to write an attention-grabbing subject line and how long should your pitch be?
- Annie’s pitching pet peeves
Resources Mentioned:
- Join Gloria Chou's PR Community: Small Biz Pros: By Gloria Chou
If you want your small business to go from invisible to visible, seen, and valued, register for my FREE PR Secrets Masterclass. Soon enough, your credibility and visibility will skyrocket! Register now at www.gloriachoupr.com/masterclass.
Additional Resources:
I'd love to invite you to my brand new PR Secrets masterclass, where I reveal how anyone can get PR for the business (no experience necessary!).
Go to gloriachoupr.com/masterclass to watch for free