This Week in Startups E1154: Breaking the low-code stigma amongst developers & adjusting your market with Retool’s David Hsu | Rising Stars of SaaS 10
Dec 16, 2020
David Hsu, Co-founder and CEO of Retool, dives into the evolving landscape of SaaS and the switch from traditional software pricing to subscription models. He sheds light on the challenges of gaining developer buy-in for low-code platforms, addressing common hesitations around flexibility and expressiveness. Hsu discusses the importance of real customer feedback in achieving product-market fit and shares insights on the financial hurdles startups face on their journey to success. The conversation also touches upon the significant impact of high-performing immigrants in tech.
AI Snips
Chapters
Transcript
Episode notes
No-Code Wave
- The rise of low-code/no-code attracted larger enterprise customers to Retool.
- Companies like NBC and Warner Bros. sought faster software development methods.
Accelerator Advantage
- Sell to your batchmates in accelerators for initial customers and feedback.
- This provides a willing audience of startups needing internal tools.
FileMaker Infiltration
- David Hsu infiltrated a FileMaker user group on LinkedIn to find potential customers.
- This attempt failed, yielding negative feedback and few responses to cold emails.