Giving Gen Z customers what they want: A conversation with by.U

Read more >
   Listen to the podcast (duration: 26:17) >  In this episode of The Venture, Andrew Roth shares a conversation with Edward Ying, former director of planning and transformation at Indonesian telco Telkomsel, and Trio Lumbantoruan, vice president of by.U, the carrier’s fully digital start-up. Telkomsel is Southeast Asia’s largest wireless provider, with more than 170 million subscribers and a 66 percent market share. In 2019, it launched by.U to win new customers in the Gen Z market and develop a brand with digital natives. Ying and Lumbantoruan talk about the thinking behind the start- up, the adoption of continuous innovation in the mothership, and the transformative impact the by.U team has had across its corporate parent.

Comments and opinions expressed by interviewees are their own and do not represent or reflect the opinions, policies, or positions of McKinsey & Company or have its endorsement.

See www.mckinsey.com/privacy-policy for privacy information