#30 - AI agents are moving faster than you thought - Matt Yanchyshyn

Feb 6, 2026

Matt Yanchyshyn, who leads AWS Marketplace and drives its agent strategy, explains how AI agents have exploded into real-world use. He recounts the jump from dozens to thousands of agents. They discuss which agent types and industries are adopting them fastest, how orchestration and multi-model setups matter, and how firms handle data sovereignty, discovery, pricing, and deployment at scale.

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INSIGHT

Agents Exploded Into Production Use

AI agents became the fastest-growing category on AWS Marketplace within months of launch.
Listings grew from ~800–900 at launch to 2,660 by early 2026, showing rapid real-world adoption.

ADVICE

Use Agents For Product Discovery

Use agents to power discovery and research so buyers find the right solution faster.
Implement agentic search to combine internet and internal data for real-time product comparisons.

ANECDOTE

Matter Day Uses A Dozen Agents

Matter Day in Brazil uses multiple agents for scheduling, error detection, and contract analysis.
They run about 12 autonomous agents orchestrated to solve complex business tasks.

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AI agents in business aren't something that will happen in the future. They’re already here, and they're scaling a lot more rapidly than we expected.

In this episode of The Deep View: Conversations, Editor-in-Chief Jason Hiner talks to Matt Yanchyshyn, who leads AWS Marketplace at Amazon Web Services. Yanchyshyn's team helps organizations discover, buy, and deploy software on AWS, and one of the biggest shifts they’ve seen over the past six months is the explosion of AI agents in real-world use cases.

When AWS unveiled its agent marketplace in mid-2025, the internal goal was initially to launch with 50 agents. By early 2026, that number had surged past 2,600 agents, making it the fastest-growing category in the history of the world’s largest cloud platform.

So what’s driving that surge? Yanchyshyn breaks it down.

In this conversation, we cover:
+ Which types of AI agents are seeing the fastest enterprise adoption
+ The industries and use cases leading the charge
+ How companies are handling data security and sovereignty concerns
+ The role of multi-model orchestration in agent effectiveness
+ How AWS is using agents internally to drive lots of different wins

If you're trying to understand where AI agents are actually being deployed — not the hype, but the reality — then this conversation will reset your expectations. It will help you see where agentic AI is already delivering business value, and where it’s heading next.

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