The Millionaire Real Estate Agent | The MREA Podcast 100. Become #1 on Google: Reviews & GLS Made Simple With Toni & David Zarghami
Sep 15, 2025
David and Toni Zarghami, co-founders of the Zarghami Group in Sarasota, transformed their real estate career with over 950 five-star Google reviews. They discuss the critical role of these reviews in building trust and driving organic leads. The couple shares their strategies for setting up a Google Business Profile and registering for Google Local Services, emphasizing the importance of quick responses to reviews. Toni also offers insights into effective pricing conversations with clients, showcasing their unique blend of real estate expertise and teamwork.
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Set Up A Real Google Business Profile
- Set up and optimize a Google Business Profile with correct address, photos, hours, and website to build credibility.
- Register for Google Local Services (GLS) and complete verification so Google can vouch for you.
Reviews Matter Even For Luxury Clients
- High-value clients still use Google and read reviews before contacting agents, so reviews matter at luxury price points.
- Reviews build instant credibility and can convert strangers into clients without prior network ties.
Join Google Local Services (GLS)
- Register for Google Local Services (GLS) and pass their verification hoops to get the blue-check credibility.
- Use GLS alongside reviews because Google prioritizes verified providers in local search.
