Consulting Mastery

What clients are really buying (hint: not your expertise)

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Oct 21, 2024
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INSIGHT

Hiring vs Buying Decisions Differ

  • Hiring decisions focus on matching skills to a role, consulting decisions focus on business outcomes.
  • A consulting business case must show tangible impact and ROI for investment.
ADVICE

Frame Consulting Proposals Around Results

  • Tell clients a results mechanism story showing how you'll get them from problem to desired outcome.
  • Focus on client perceptions, not just listing skills or technical tasks.
INSIGHT

Outcomes Reduce Client Risk

  • Talking skills risks placing all risk on client, driving price down.
  • Focusing on outcomes lowers client risk and allows charging higher prices.
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