The Growthpro Strategy to Combat Traditional SEOs

Most digital agencies sell rankings and traffic. Growth.pro sells visibility within AI systems.

Founder and CEO, Alvin Koay, has built an AI-first SEO agency designed for a world where search engines are no longer the only gatekeepers. Instead of focusing purely on keywords, the company helps brands structure their digital presence for AI citations and measurable commercial outcomes.

In this conversation, we explore how Growth.pro makes money, how they are different in a crowded agency market, the operational challenges of running an AI-driven marketing business, and what’s next for the business going forward.

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