The Future of CX: AI, IRL, and the Transformation Economy | DisrupTV Ep. 430

In DisrupTV Episode 430, R "Ray" Wang and Vala Afshar explore the next evolution of business value: the Transformation Economy. Joe Pine, co-author of The Experience Economy, explains why companies must move beyond staging memorable experiences and start guiding customers toward meaningful outcomes—helping them become healthier, wiser, more successful, or more purposeful. Later in the episode, CRM leaders Paul Greenberg and Brent Leary connect these ideas to real-world customer experience strategies, highlighting why convenience, community, and human-centered design still matter in an AI-driven world. From AI-powered personalization to purpose-driven business models, this episode explores how organizations can design experiences that don’t just engage customers—but transform them.