The Dream Job System Podcast The 90:9:1 Rule of Networking | Ep #815
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Mar 6, 2026 A clear breakdown of the 90:9:1 networking rule and how it maps to your contact list. Tips on where and how people actually engage online. Practical tactics for building relationships with the most active contacts. Advice on combining channels, tracking outreach, and turning small connections into warm introductions.
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90:9:1 Explains How Online Communities Behave
- The 90:9:1 rule segments online communities into creators, engagers, and lurkers to predict behavior.
- Austin Belcak explains 1% create original content, 9% actively engage, and 90% passively consume in any critical-mass community.
Tailor Outreach Based On 90:9:1 Segments
- Segment your 150-contact job search list into creators, engagers, and lurkers and match outreach to each group.
- Engage creators via comments and value-added replies, message engagers referencing their comments, and cold-email lurkers.
Build A Flywheel By Investing In The Active 10 Percent
- Prioritize building deep relationships with the small active 10% to create a warm-introduction flywheel.
- Find 1–5 creators and 20–30 engagers among your targets and invest time to convert them into connectors.