The Webby Podcast S10 E07: Rex Woodbury
12 snips
Nov 29, 2022 Rex Woodbury, Partner at Index Ventures and founder of Worthy, discusses tech trends, niche business models, LGBTQ+ support, performative nature of Instagram, parasocial relationships in the creator economy, investing in niches of the internet, and opportunities in change and aging population.
AI Snips
Chapters
Transcript
Episode notes
Design Mentorship As A Two-Way Flywheel
- Make mentorship platforms scalable and self-serve so more matches happen without manual work.
- Encourage mentors to also be mentees to create a flywheel of supply becoming demand and vice versa.
Instagram Fueled Early Growth
- Worthy initially grew almost entirely through Instagram in its early days.
- Social media enabled rapid community discovery that would have been hard otherwise.
Performative Platforms Harm Authenticity
- Performative social platforms push curated, filtered versions of life and pressure users to seek validation.
- Rex retreated from those middle-ground platforms and focused on messaging and one-to-many content for authenticity.