Masters of Scale

Let fires burn, w/Selina Tobaccowala of Gixo

Jul 19, 2017
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ADVICE

Prioritize Future Customers Over Current Complaints

  • Prioritize serving future customers over satisfying every current complaint when scaling rapidly.
  • Reid Hoffman recounts PayPal turning desk ringers off and delaying full support until they could build a scalable call center.
ANECDOTE

E-Vite Outage Revealed Viral Product Market Fit

  • Selina Tobaccowala's $200 fridge computer tripped and users called asking what happened, revealing E-Vite's viral growth overnight.
  • That single outage exposed a built-in viral coefficient and instantly shifted E-Vite from a dorm project to a scaling problem.
ANECDOTE

iLike Rented A U-Haul To Keep Servers Running

  • iLike exploded on Facebook and the team doubled servers repeatedly until they rented a U-Haul and borrowed machines from data centers.
  • They literally spent a holiday weekend unpacking and racking servers to keep the app alive.
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