Bill O’Reilly’s No Spin News and Analysis O'Reilly Update Morning Edition, February 11, 2026
Feb 11, 2026
A rundown of how massive tech money is spilling into pop culture deals. A surprising take on a major artist’s NFL halftime pay and rehearsal costs. A report on a near-$100M corporate arrangement aimed at boosting a music service.
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Big Tech Cash Fuels Entertainment Deals
- Bill O'Reilly observes that enormous wealth from major internet media companies is now funding entertainment crossovers.
- He connects that wealth to a quiet Apple–NFL arrangement that promoted Bad Bunny globally via Apple Music exposure.
Bad Bunny's Halftime Pay Story
- Bill O'Reilly recounts that Bad Bunny was paid nothing by the NFL for the halftime show and only received rehearsal stipends.
- He describes how Apple paid the league nearly $100 million to feature Bad Bunny and promote Apple Music downloads.
Apple's Strategic Music Promotion
- O'Reilly explains Apple bought NFL advertising and halftime placement to drive Apple Music downloads worldwide.
- He highlights Apple’s strategic bet that a halftime performance will boost streams internationally.