The GaryVee Audio Experience Social Media is Dead:Why You Need to Start Creating for Interest Media in 2026
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Feb 12, 2026 A speaker argues that the old social media rules are gone and a new era of interest-driven media is rising. Creative quality now beats follower counts and platform humility matters. The conversation covers attention as currency, reinvesting profits for long-term growth, and selling with conviction by providing genuine value. There is also a strong push to be authentic and build discipline for sustainable success.
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Interest Media Replaced Social Media
- Social media as we knew it is dead and replaced by 'interest media' that distributes by engagement, not followers.
- Creative merit now determines distribution so a third post from a new account can outperform established creators.
Missed TikTok Opportunity
- Gary recounts urging people to join TikTok in 2017 and them refusing because they didn't want to start over.
- That hesitation cost them a major platform advantage he had predicted.
Start New Platforms With Humility
- Start on new platforms with humility and experiment even if you must begin at zero followers.
- Learn Substack (or other emerging platforms) and use them as additional platforms of attention.