117 | A Masterclass On How to Scale Facebook Ads With a Lead Magnet with Melissa Litchfield

You've got a lead magnet. Maybe it's a checklist, a guide, or a template pack. You've promoted it, maybe even gotten some downloads — but those downloads aren't turning into clients. So what's actually going wrong?

In this episode, I handed the mic to Meta ads expert Melissa Litchfield or Litchfield Media, and she is breaking down exactly why most lead magnets don't convert, what needs to be true before you spend a single dollar on ads, and how to test with just $5–$10 a day so you're not throwing money at something that isn't working. 

I've personally invested in Melissa's offers and recommend her to everyone who asks me about ads — she genuinely knows her stuff, and she makes it all make sense for service-based business owners.

If you've ever wondered whether your freebie is actually set up to grow your business — or whether you're even ready for ads in the first place — this one is worth a listen.

🎙️ In This Episode:

• The backwards way most people build lead magnets (and how to fix it)
• The 4 things that need to be true before you run ads
• How to test your lead magnet for under $200 a month
• What a good cost per lead actually looks like (and the math that makes it profitable)
• The 3 moments that make people want to slam their laptop shut — and what to do instead
• Melissa's Test Drive Ad Sprint Live challenge happening April 13–17

Links Mentioned: 

• Read the full shownotes: https://thekarareport.com/117
• Join Melissa's Ad Sprint: https://thekarareport.com/ads
• Follow Melissa in Instagram: https://www.instagram.com/litchfieldmedia
• Head to Melissa's website: https://litchfieldmedia.org/
• Download my private podcast, Build It Once, Get Found For Months: https://thekarareport.com/private-podcast
• Hire us to write SEO-driven blog posts for you: https://thekarareport.com/blogging
• Our Pinterest Management Services: https://thekarareport.com/pinterest
• Learn more about working with our marketing agency here: https://thekarareport.com/services 
• Follow me on Instagram: https://instagram.com/thekarareport