Trade Shows, Robotics & New Tech: 2025 Recap + 2026 Outlook with John Krause

In this episode of Manufacturing Unscripted, host Peter Parsons is joined by John Krause to recap the major manufacturing tradeshows of 2025 and share what the industry can look forward to in 2026. The conversation takes a closer look at The Assembly Show 2025, including insights from conversations with exhibitors who submitted Product of the Year entries and the innovations that stood out on the show floor. Peter and John discuss key themes that emerged throughout the event, including the growing role of robotics, increased collaboration between manufacturers and technology partners, and the steady introduction of new technologies aimed at improving efficiency and flexibility. They also dive into booth strategy — from booth location and layout to attire and branding — and how these details impact engagement and visibility at tradeshows. This episode is a must-listen for anyone involved in manufacturing events, sales, marketing, or technology, offering practical takeaways and a forward-looking perspective on where the industry is headed in 2026. Watch on YouTube: https://www.youtube.com/watch?v=t0eRpfKgQoY @peter parsons @John Krause #ManufacturingUnscripted #TradeShowRecap #AssemblyShow #ManufacturingEvents #RoboticsInManufacturing #ManufacturingTechnology #IndustryTrends #PeterParsons #JohnKrause #ManufacturingPodcast #SmartManufacturing #ManufacturingMarketing