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Naming As A Ritual
- The brothers treat naming the year as a creative ritual that frames expectations and mood for the year.
- Constraints (like rhyme) make the ritual meaningful and purposeful, not limitless choice.
Past Names As Reference Points
- Justin and the brothers reflect on past year-names like "Become The Monster" and "Big Dog Run" as defining moments.
- They treat prior winners as reference points and confess some were more potent than others.
Share Small Creative Gifts
- Put your idea into the world and collaborate: "Put it in the pot" is a call to share small contributions.
- Sharing ideas invites mixing and improvement rather than hoarding them.