The Art of Selling Online Courses 201 Here’s How I Built a $20,000/Month Coaching Business
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Oct 28, 2025 Hugo Ortega, a former materials engineer turned superyacht captain, shares his journey to building a $20,000/month coaching business. He discusses his unique choice of high-ticket coaching over traditional courses, emphasizing the effort required initially. Hugo details his successful use of webinar funnels and Instagram for traffic. He also reveals insights on pricing strategies, including raising prices instead of offering discounts, and the importance of consistent email engagement. Tune in for his innovative approach to merging yachting with entrepreneurship!
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Course Businesses Demand Hard Work
- Hugo argues running a course business often requires more initial work than a day job because you wear many hats.
- He believes coaching isn't passive and demands heavy hands-on fulfillment to deliver promised results.
Systematize Email Cadence
- Systematize email broadcasts with a regular cadence and batch creation to avoid neglecting promotions.
- Use scheduled routines so email becomes habitual rather than a task you keep postponing.
Use Price Raises As Urgency
- Use price raises in email promotions to create urgency and boost conversions.
- Test incremental raises and keep the funnel ready to accept upgraded pricing immediately.
