How to Win podcast with Peep Laja Raising Prices 50X - with indinero's Jess Mah
13 snips
Nov 20, 2023 
Jess Mah, Co-founder of indinero, discusses pivoting to a new customer segment, observing customer use to identify product issues, customizing marketing for each vertical, and replacing herself as CEO with an experienced leader.
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Churn Predictors Limit Growth
- Tracking early warning signs of churn is critical, especially with small businesses likely to go out of business.
- Ignoring such data stalls growth and impairs scaling beyond certain revenue thresholds.
Customize Per Vertical
- Tailor marketing, sales, and product adaptations for each vertical since customer needs and priorities vary widely.
- Treat each vertical as a separate product with dedicated teams for maximum effectiveness.
Tech-Service Blend Benefits
- Blending technology and service can yield strong margins and customer insights despite investor skepticism.
- Doing things that "don't scale" initially can lead to unique, high-value customer solutions.