The Publishing Performance Show Ready, Set, Launch: A Live Panel on Taking Your Book to the World with Craig Martelle, Dale L Roberts, Julie Broad and Alexa Bigwarfe
I had the pleasure of hosting this special panel edition of The Publishing Performance Show, bringing together four brilliant publishing industry experts to discuss book launch strategies. The conversation covered everything from hard vs. soft launches to advertising strategies, review acquisition, and genre-specific approaches.
Our incredible panel featured:
Craig Martelle - A publishing veteran with over 200 books published who runs some of the largest indie conferences in the world. Craig shared his unique approach of soft-launching a 10-book series in just 9 months, selling a quarter million dollars worth of books with minimal marketing.
Dale L. Roberts - YouTube expert and author who specializes in Amazon ads and book marketing strategies.
Alexa Bigwarfe - USA Today bestselling author and founder of Write. Publish. Sell, who offered insights into both children's books and romance marketing.
Julie Broad - Amazon bestselling author and founder of Book Launchers, who specializes in non-fiction book marketing.
In this panel:
- Hard launches vs. soft launches and when to use each approach
- Pre-order strategies and series launch considerations
- Building and managing ARC (Advanced Reader Copy) teams
- Generating book reviews without giving away free copies
- Genre-specific launch strategies for fiction, non-fiction, and children's books
- Amazon ads vs. Facebook ads for different book types
- The importance of email lists over social media followers
- Traditional vs. indie publishing distribution considerations
- Common launch advice myths and misconceptions
- Current and upcoming book projects from each panelist
Resources Mentioned:
- Book Funnel: https://bookfunnel.com
- Story Origin: https://storyoriginapp.com
- Book Sprout: https://booksprout.co
- NetGalley: https://www.netgalley.com
- American Library Association: https://www.ala.org
- Written Word Media: https://www.writtenwordmedia.com
- Kirkus Reviews: https://www.kirkusreviews.com
- Goodreads: https://www.goodreads.com
- Amazon KDP: https://kdp.amazon.com
- IngramSpark: https://www.ingramspark.com
Connect with our panelists:
- Craig Martelle: https://craigmartelle.com
- Dale L. Roberts: https://selfpublishingwithdale.com
- Alexa Bigwarfe: https://writepublishsell.co
- Julie Broad: https://booklaunchers.com
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- @teddyagsmith
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