The Mentor with Mark Bouris #261 LSKD: How hustle and leverage can lead you to a Hollywood star
Jun 14, 2021
Jason Daniel, founder of LSKD and former motocross kid from Logan, turned a teens‑hobby into an international sportswear brand. He talks about hustle and leverage, learning efficiency from trades, refining product focus, rebranding to LSKD, building culture around ‘chase the vibe’, and how organic celebrity exposure and community testing shaped growth.
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Hustle To Trade Exposure For Gear
- Jason hustled sponsorships and magazine exposure to afford racing gear and travel.
- He offered value to brands (cover shoots, exposure) and received free kit he couldn't otherwise buy.
Hustle Then Leverage What You Get
- Learn to hustle for opportunities and then leverage what you gain to scale.
- Work hard is necessary but combine it with leverage to materially advance your life and business.
Goals Fuel Unconscious Drive
- Jason says setting clear goals created unconscious drive that guided decisions and persistence.
- He pairs goal‑setting with continuous learning (audiobooks) to structure his growth.