Andy Stanley Leadership Podcast Two Questions to Grow your Business with Jeff Henderson, Part 2—From the Vault
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Mar 16, 2026 Jeff Henderson, former Chick-fil-A operator and nonprofit leader, and author of Know What You’re For. He explores two growth-driving questions about what you want to be known for and what you are known for. Short takes on shrinking perception gaps. Ideas on becoming fans of your customers, treating your team well, and simple daily engagement practices.
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Shrink The Gap To Win Customers
- Shrinking the gap between what you want to be known for and what you are known for wins the customer's heart.
- When those answers match, customers become vision carriers who naturally grow the organization.
Be For Four Specific Groups
- Be for four groups: the customer, the team, the community, and yourself to create a personable, remarkable organization.
- This focus converts customers into vision carriers who tell others about your organization.
Customer Engagement Beats Customer Service
- Customer service is reactive while customer engagement is proactive and puts the spotlight on the customer.
- Thriving organizations become fans of their customers instead of forcing customers to be fans of them.
