WP-Tonic | WordPress | SaaS | Bootstrap SaaS | Startups 173 Emily White on Partnerships in WordPress and Building a LIfestyle Agency
Our guest this week is Emily White, of Emily White Designs. Emily has a successful business developing custom Genesis WordPress themes with her development partner, Greg Young. Emily clearly knows her customer base and is focused on giving her clients a fantastic customer experience. This interview shows you can still be successful running a small agency.
Emily White Designs
https://www.emilywhitedesigns.com/
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Our episode this week is sponsored by LiquidWeb. Liquid Web is offering a 33% discount for your first 6 months of managed WordPress hosting.
Head over to https://LiquidWeb.com/wordpress and use the code WPTONIC33 at checkout for your discount.
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Table of Contents for Episode 173
0:00 Podcast Intros
3:05 How Emily first got started with web design and development.
5:09 Finding a target market can be difficult. How did Emily find her target market?
6:53 Emily's thoughts on content marketing, and why she has that stance.
8:47 How Emily evolved her pricing structure over time.
12:39 What sort of client screening does Emily do to determine who she takes on as a client?
17:10 What process did Emily go through to find a development partner?
21:13 What is the difference in perception between a freelancer and an agency, even if that agency is two or three people?
23:26 The major differences in projects when you have a partnership as opposed to trying to contract out different pieces of the project.
25:20 Emily talks about working with an university on her agency's largest project to date.
28:32 Does Emily design for mobile first or desktop first on most projects?
29:35 Gathering content for web projects is a bit easier with professional bloggers.
31:51 The benefit that professional bloggers get from having a custom made design.
36:08 How Emily came to use Genesis as a theme framework, and the advantages of that community.
39:22 What advice Emily would give to budding web designers.
40:49 Steps you should take to define your ideal client.
43:45 Who else should we have on the show?
44:58 Podcast outros.
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Links mentioned during the show:
Genesis Framework
http://my.studiopress.com/themes/genesis/
The Big Web Show 53: Raising Rates (Start at about 38:27)
Basecamp
Clients From Heaven (WordCamp San Antonio 2016)
https://www.emilywhitedesigns.com/wp-content/uploads/2016/10/wcsatx.pdf
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Find bonus content for this episode on the WP-Tonic website:
https://www.wp-tonic.com/podcast/173-emily-white-partnerships-wordpress/
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https://itunes.apple.com/us/podcast/wp-tonic-wordpress-podcast/id893083124?mt=2
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WP-Tonic is both a WordPress maintenance and support service, and the publisher of a twice-weekly WordPress business podcast.