[One Question] Adjusting to Industry Trends with Marc Werner Founder of Ghostbed

Jul 4, 2017

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Marc Werner is the founder of Nature's Sleep and GhostBed.com. He founded the company in 2001 and grew it to over 11 factory and warehouse locations worldwide in the US, Brazil, and Spain. They have sold millions of mattresses and offer a 20-year warranty. He learned the value of maintaining high-quality products from his family of inventors and innovators.

Here's a glimpse of what you'll learn:

[1:00] Jeremy introduces his guest, Marc Werner.
[1:50] Marc talks about how he got started.
[4:00] Why did Marc start Ghostbed?
[7:30] Adjusting to industry trends.
[10:00] Building a quality team.
[13:30] Software that Marc and his team use.
[16:00] The lowest and proudest moments in business for Marc.

In this episode…

What steps will your company take to adapt to industry trends? Let's face it, the marketplace is evolving. With the likes of Amazon, and others changing the landscape of retail, businesses have to adapt and adjust or fade away. On this episode of Inspired Insider, you'll hear from Marc Werner as he shares how he has surveyed the landscape and adjusted his business approach according to industry trends. Marc also shares how to build a quality team, how he got started in the mattress industry, software that his company uses, and much more! If you want to know what it takes to adapt to industry trends, make sure you catch this powerful episode!

How do you recruit and build a quality team that will help you take your company the distance? What does it look like to hire people who fit into your culture and bring value to the mission and direction that you have laid out? On this episode of Inspired Insider, you'll hear from entrepreneur and business leader Marc Werner as he describes how he built a successful and thriving team at his company, Ghost Bed. The primary lesson Marc shares from building his team is the benefit of building it slowly and patiently. Marc wanted to make sure he had the right person for the right job and wasn't hiring people from a place of desperation and need. He also made sure that people he hired were not just comfortable with his company's core values but actually felt that those values resonated with them personally. To hear Marc go deeper with this topic, make sure to catch this episode!

Some leaders never see change coming. They are so focused and drilled down on their own vision for their company or so intent on running things the way they have always been run that they miss opportunities to pivot and adjust their approach based on industry trends. What would it look like to have the right mindset to catch the wave before it was too late? On this episode of Inspired Insider, Marc Werner opens up about his mindset and how he sees the marketplace. This unique and forward thinking approach has allowed Marc the vision and wisdom to adjust and adapt so his company, Ghost Bed was prepared as the changes in the greater retail industry and the mattress industry, in particular, started to take hold. If you'd like to hear more of Marc's story and how he was able to guide his company to success, don't miss this episode!

How will you respond when tragedy strikes your company? Do have a plan in place for that moment when your business faces personal tragedy? Chances are that at some point in the life of your business, someone will be greatly affected by a tragedy. On this episode of Inspired Insider, Marc Werner tells the story of when tragedy struck his company and one woman in particular. It was the lowest moment in Marc's business journey and it left a profound mark on him and his company. Out of this difficult moment, Marc was able to describe how his company rallied around this woman and have helped her on her road to recovery. To hear Mark describe this event and how his company responded, make sure to listen to this episode.

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