Business of Story #418: How to Use the Story Cycle System™ to Make Your Presentations Vastly More Persuasive
Jul 3, 2023
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Show Both Loss And Gain
- Show consequences of doing nothing and benefits of taking action to motivate both fear-of-loss and growth.
- Balance negativity bias with optimistic outcomes to compel movement.
Be The Mentor, Not The Hero
- Position yourself as the mentor: explain why you are uniquely equipped to help them reach their wish.
- Demonstrate expertise through storytelling and modeling rather than bragging.
Paint Success And Ask For One Step
- Define what success will look and feel like for your audience so they can imagine and internalize it.
- Finish with a concrete, small call to action that starts their path toward that success.