Ep. 110 - Goal-Setting and Accountability. Upmarket Mastermind #4.

This week is our 4th episode in our monthly Upmarket Mastermind series! Each month Reed sits down with a mastermind group of Real Estate Media Creators from around North America who are all at different stages of scaling their businesses. With the mastermind format, you'll be able to journey along with each company as they navigate the different times of year and always changing circumstances RE Media creators face. The Upmarket Mastermind consists of:

Alex Coombs of Northern Spruce Media in Hamilton, Ontario.

Kelly Clark of Local Flavor Films in Atlanta, Georgia.

Jenn Lueck of Jenn Lueck Photography in Prescott, Arizona.

Reed Fish of Upmarket Media in Ventura, California.

This episode is all about goal-setting for the new year, without the fluff. The group reflects on the past year’s wins, challenges, and industry shifts, then dig into what it really takes to plan intentionally moving forward. From financial targets and business priorities to personal balance and burnout prevention, the conversation focuses on what needs to change to actually hit your goals. The episode also delivers practical, real-world strategy through a live problem-solving session, leaving listeners with clear takeaways and accountability as they head into the year ahead.

The Presenting Sponsor of Upmarket is Fotello, an AI media platform built to snap, upload, and deliver. Pricing starts at $12 per listing, with human revisions available within six hours. To get started, visit https://fotello.co/?via=upmarket and subscribe to begin using the platform. If you do not use the link, enter the code UPMARKET during signup.

Another amazing sponsor is iGUIDE, which helps real estate professionals capture spaces fast and with industry-leading accuracy. Their PLANIX Pro camera delivers trusted measurements, with no subscriptions and priced per project. Options like iGUIDE Instant provide a clean 3D tour and interactive floor plan in minutes, starting at $7.99. Learn more at goiguide.com or @go_iguide.

Another sponsor is Aryeo, the best place to help grow and manage your Real Estate Media business. Use the code UPMARKET at aryeo.com to get 15 free bonus listings with any new account.

Another amazing sponsor of Upmarket is SecondFloor, the fastest way to create a finished floor plan. It's so fast that you can deliver the finished floor plan while you are still on-site! Not only that, but you can get UNLIMITED floor plans for one low monthly fee. We love SecondFloor and you can go to secondfloorapp.com/upmarket and any new subscriber will get a one-month free trial.

Our Action Items are sponsored by PixlCRM, where you can scale your real estate photography business through automation. It's an all-in-one business and marketing platform that complements your current delivery app. If you go to pixlcrm.com/upmarket you can get a 30-day risk-free trial!