Created with Jon Youshaei He Made $26M on YouTube...But Nearly Lost It All (Linus Tech Tips Interview)
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Dec 8, 2025 
Linus Sebastian, the founder of Linus Media Group and a tech YouTube pioneer, shares the highs and lows of building Linus Tech Tips. He discusses the challenges of declining views, the delicate balance of integrity in sponsorships, and the philosophical rift with Apple. Linus reveals insights on managing errors, diversifying revenue streams, and his decision to turn down a $100M offer to maintain company culture. He emphasizes the importance of long-term thinking in creator business strategies and shares thoughts on AI's future impact.
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Calling Out Nvidia Cost You Sponsor Years
- Linus publicly called out NVIDIA after a rep threatened withholding review units and later discussed it on his podcast.
- NVIDIA paused sponsored work with LTT for over two years despite prior lucrative deals.
Diversify To Avoid Vendor Hostage Situations
- Linus aims to diversify so no single tech company can 'hold them hostage' and affect operations.
- His skepticism toward Apple stems from philosophical disagreements over closed ecosystems and user lock‑in.
Create A Video Error Response SOP
- Build a formal error‑handling SOP that classifies error types and severity with predefined actions.
- Use channel managers and severity levels so teams can act quickly and consistently on reported errors.