Honest UX Talks by Wix Studio

#133 How AI is Transforming UX Research w/Tina Ličková

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Apr 30, 2025
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ADVICE

Use AI Critically for Question Prep

  • Use AI like ChatGPT as a research colleague to brainstorm and refine questions critically.
  • Always iterate prompts carefully to avoid bias and improve question quality.
INSIGHT

AI Misses Conversational Nuance

  • AI currently lacks awareness of the conversational context needed to nudge and redirect respondents effectively.
  • This limits AI's ability to fully conduct semi-structured qualitative interviews autonomously.
ANECDOTE

AI Voice Tool’s Social Missteps

  • Tina tested an AI voice interview tool that awkwardly asked deep questions too early.
  • The experience felt like going on a date and being asked to marry too soon, showing AI still lacks social calibration.
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