Into The Wild 33. How to Lean Into Your Superpower with Audria Richmond
Hey you WILD women!
My next guest is a marketing genius. Born to break ground, Audria Richmond is the Marketing and Launch Strategist you find when you know it's time to scale your business model, automate your marketing and multiply your money. A visionary whose name will be spoken alongside the most celebrated innovators of her time, Audria has an imagination and a pulse on innovation that keeps her paces ahead of every industry. With her incomparable formula of business strategy, unquenchable creativity and tech-savviness, Audria is a force that is impossible to reckon with.
She was such an amazing, inspiring and fun guest!
In This Episode, You Will Learn About:
- Being willing to challenge the norms and the rewards that come from doing
- How Audria realized that marketing was her biggest challenge and how she overcame it
- The importance of creating strong Standard Operating Procedures from the beginning
- Hire slow, fire fast: Doing your due diligence to ensure you hire the right people
- How having the wrong people on your team affects the energy of the whole company
- Being UnCloned: Taking risks and challenging norms
- Learning how to market your own uniqueness
- How Audria discovered that her superpower was creativity
- The mental side of marketing; Getting out of your head and into your pockets
- Creating UnCloned: Realizing the need to stand out from the crowd
- Overcoming preconceived and ingrained marketing templates
- How Audria helps her clients uncover their purpose
- Learning to lean into your superpowers
- Why you need to experiment to discover your own superpower
- The importance of diversifying your content intake
- Being open to being fascinated
- Allyship and the importance of empathy and understanding
- Educating others about the struggle of POC in everyday life
- Holding up and supporting fellow women
- Launching the new book UnCloned Marketing and what it's about
- Making the time for yourself and others to maintain work/life balance
Resources:
- Website: Audriarichmond.com
- Instagram: @audriarichmond
- Book: Uncloned
Public shoutouts:
- Stefanie Manns, Bio writer
- Asana
- Voxer (hack with a Facebook group)
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Renée Warren is an award-winning entrepreneur, a 7-figure business starter, and the founder of We Wild Women, a business dedicated to helping women launch their dream business. She previously founded an industry-recognized PR agency that worked with funded technology startups from South Africa to San Diego.
She's a mom to Irish Twins (not planned), a published author, and a drummer.
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