The Futur with Chris Do 103 - Email Marketing Like a Pro — with Tarzan Kay
Oct 21, 2020
Tarzan Kay, an email marketing expert and course creator, shares her unique journey from jazz pianist to lawyer and finally to marketing guru. She discusses the emotional challenges of career transitions and the power of authenticity in branding. The conversation dives into practical strategies for mastering email marketing and navigating the delicate balance of self-promotion. Tarzan emphasizes the significance of understanding client awareness stages, offering insights to help connect with audiences effectively while questioning ethical marketing tactics.
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Changing Her Name
- Tarzan Kay legally changed her name from Amy Knapp to stand out and embody a bolder persona.
- This change pushed her to embrace a more powerful identity and avoid association with another Amy Knapp in a conflicting field.
Systematize and Enjoy Social Media
- Tarzan Kay initially struggled with social media but found success by systematizing her approach and focusing on enjoyable activities.
- She delegates tasks she dislikes and prioritizes consistency by pre-writing posts and focusing on fun content like Instagram stories and reels.
Business Model and Revenue
- Tarzan Kay's business, primarily course-based, generates around $1.2 million annually.
- Affiliate promotions constitute a significant portion, though she's shifting focus to her signature email marketing course.