Industry Relations Jack Miller on Lists, Trends, Marketplaces and CoStar.
Jan 28, 2026
Jack Miller, President & CEO of T3 Sixty and author of industry reports like the SP200, explains changes to rankings and how they now weigh future impact. He digs into brokerage business models and agent economics. Jack explores MLS pressures as private and delayed listings grow, consolidation drivers, and how portals like Zillow and CoStar are reshaping industry dynamics.
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Take-Home Differences By Model
- Among the top 100 firms, traditional model agents average about $99,931 take-home versus ~$65,000 in fee-based firms.
- Fee-based agents pay far less to brokers but generally earn less in gross take-home.
Choose And Focus On Your Ideal Agent
- Know which agent demographic you serve and optimize services for that profile.
- Focus your brokerage on a clear partner type instead of trying to be everything to everyone.
Measure Cost Per Transaction Not Just GAAP
- Operational metrics matter more than GAAP margins for assessing brokerage health.
- Cost-per-transaction and cost-per-agent reveal efficiency gains from AI and centralization.