Local Media HQ Automating Local Media Workflows with Claude MCP
Mar 27, 2026
Shane Brady, an AI workflow expert and former newsletter publisher who builds custom MCP tools, explains how connecting Claude to tools like Beehive and Canva automates local media tasks. Hear demos of interactive dashboards, subscriber segmentation, automated landing pages, and Canva-driven design. Quick, practical tech dives that make powerful automations accessible to non-technical creators.
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Extract Business Domains For Warm Ad Leads
- Find business leads by extracting non‑generic email domains and tagging them as business owners, then export as a spreadsheet.
- Shane pulled 179 unique business domains and categorized companies, enabling an immediate warm ad‑sales lead list.
Save Successful Workflows As Claude Skills
- Claude tends to choose the easiest route and can be 'lazy', so iterating prompts and saving successful workflows as skills prevents repetition.
- Shane advises saving working flows as skills and reusing them from memory to avoid re‑training the model.
Choose Opus For Large Data Jobs
- Use Opus model for heavy data tasks and large contact sets; cheaper models like Sonnet or Haiku are ok for light work if on a budget.
- Shane and TJ recommend Opus for complex jobs and suggest $20 plan users switch models to save tokens.