The Game with Alex Hormozi Focus Is Subtraction, Not Addition (ft. Leila Hormozi) | Ep 951
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Mar 10, 2026 
Leila Hormozi, entrepreneur and frequent collaborator with Alex, shares candid takes on balancing intense business growth with personal life. They revisit an awkward first date and unpack trade-offs of commitment and eliminating alternatives. Conversation also explores focus as subtraction, ADHD strategies, and why YouTube and Instagram drive the most ROI for creators.
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YouTube Converts More While Instagram Sends Volume
- YouTube converts far better while Instagram drives more traffic, so prioritize both for monetization.
- Alex: Instagram sends more volume but YouTube converts 3–4x higher, making YouTube the conversion king for paid offers.
Use TikTok To Feed Instagram For Sales
- If TikTok doesn't monetize, use it to drive traffic to Instagram as the CTA.
- Alex: Many creators put 'DM me on IG' in their TikTok bio and then convert expensive offers on Instagram.
Podcasts And Email Are Middle Funnel Channels
- Podcasts and email are primarily middle-funnel follow-up channels rather than discovery engines.
- Alex: People rarely discover new podcasts or newsletters; repurpose YouTube into podcast form for most discovery.