Optical Tracking, RSN Disruption, and NBA Tech with Chris Benyarko

In a streaming-first world, how does the NBA keep fans engaged while reimagining the local broadcast model?

Chris Benyarko, EVP of Direct-to-Consumer Products at the NBA, is here for a compelling conversation around the NBA’s approach to innovation (not just through flashy tech!) through a deep understanding of their global fans and evolving content consumption habits.

You’ll hear about the NBA's personalized fan experiences, the complexities and opportunities of going global, and how technologies like optical tracking are changing everything from officiating to mixed-reality broadcasts. 

Chris also shares candid thoughts on RSN disruption, delivering localized content at scale, and the power of being both a creator and consumer of sport.

In this episode, you’ll hear:

• The NBA’s approach to innovation and how they cultivate curiosity and embrace change across leadership, fans, and players
• Why optical tracking is the next big leap for officiating accuracy and unlocking new experiences in mixed and shared reality environments
• How the NBA App is personalizing the fan journey with vertical highlights and immersive fantasy integrations
• The upsides and complexities of being a global league across 130 currencies and multiple languages in its DTC business
• RSN disruption and how it’s positioning the NBA to deepen fan engagement through local DTC offerings within the NBA app

Resources and Links:

Connect with Chris Benyarko on LinkedIn.

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