This Week in Startups Sophia Amoruso on branding, raising a fund, portfolio construction & more | E1684
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Feb 23, 2023 
Sophia Amoruso, a serial entrepreneur and founder of Nasty Gal and Trust Fund, shares her journey into venture capital. She discusses raising a public fund and her approach to angel investing, emphasizing the importance of supporting entrepreneurs. The conversation delves into branding strategies, the creative process behind naming businesses, and the evolving landscape of investment. Sophia also reflects on personal and professional challenges in entrepreneurship and advocates for empowering women in tech and investment.
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Naming Inspiration
- Sophia Amoruso's brand naming process involves drawing inspiration from various sources, like music and film.
- She named 'Nasty Gal' after a Betty Davis album and 'Girlboss' after a Japanese film genre.
Descriptive Naming
- When naming a product/company, consider using descriptive terms for clarity.
- Avoid generic names; explore related concepts for a unique and memorable brand.
Investing in Tech
- Direct-to-consumer businesses, especially in fashion, face challenges in reaching billion-dollar valuations.
- Sophia Amoruso prefers investing in tech-enabled B2B or consumerization-of-enterprise companies.
