How to Get Brand Buy-In From Your Team

Kelly Allen, CMO & Co-Founder at Unboring, delivers a masterclass on why brand isn't just marketing's responsibility - it's a team sport. Learn how to translate your marketing expertise into exec-friendly language, build cross-functional buy-in, and turn every employee into a brand ambassador who actually cares about the customer experience.

Tune into this episode, as we explore:

• (00:00) Translating marketing metrics into language your exec team actually understands
• (00:59) Know your zone of genius - you can't do both the art and the science alone
• (03:23) Every employee is an extension of your brand - one bad phone call undoes months of work 
• (06:38) The internal narrative gap: why marketers must craft stories for their own teams first
• (08:03) Start small, move the needle: befriend one SDR, fix one friction point, prove the value

Listen to the full episode here: https://open.spotify.com/episode/2Exdijc8COqixMpYvPlbBM?si=LFXZuMglSuKvxI0Te351ZQ