Secret Leaders MasterClass: how to get over a stutter and attract A-listers like Anna Wintour and Martin Scorsese, with Founder & CEO David Rogier
Apr 12, 2022
David Rogier, CEO of MasterClass, shares his journey of starting the platform which attracts A-list celebrities like Anna Wintour and Martin Scorsese as teachers. Topics include getting over his stutter, starting MasterClass, the art of storytelling, and the hardest things he's ever done.
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Swap To Membership After Product-Market Fit
- Offer an annual pass after proving value with individual classes to increase engagement and cross-subject learning.
- Be willing to defy conventional wisdom if user behaviour supports it.
Startup Leadership Took A Heavy Personal Toll
- Rogier calls building MasterClass the hardest thing he's done, causing weight gain, lost friendships and constant stress.
- He credits therapy for helping him manage the personal toll of leading a startup.
Narrow Advice Sources And Use Therapy
- Limit advisory noise: pick one or two trusted people instead of soliciting many conflicting opinions.
- Use a therapist to handle interpersonal stress from difficult people and decisions.