Why Story Is Coldwell Banker’s Biggest Brand Asset

“People want to hang out with brands they like and trust. Those are the principles we were founded on in 1906.” As Chief Marketing Officer at Coldwell Banker Real Estate, it’s Sean Blankenship’s job to guide a brand going through one of the most disruptive periods in its 110 year industry with the help of 87,000 independent contractors as brand ambassadors. All of this provides challenges and opportunities I couldn’t wait to discuss more of this with Sean on this week’s On Brand podcast.

About Sean Blankenship

Sean Blankenship is the Chief Marketing Officer at Coldwell Banker Real Estate. He joined Coldwell Banker in June 2013 with nearly 20 years of marketing experience. A “digital native” with a wide-array of branding and product experience including Gulf States Toyota, Nissan North America, Inc., and noted digital agency iCrossing, Blankenship is responsible for developing and growing the Coldwell Banker global brand architecture, including the luxury home program Coldwell Banker Previews International®. Blankenship’s focus is on transforming the business through innovation and a consumer-centric marketing platform, which includes advertising, media, public relations, product development, promotions and marketing communications.

Blankenship is a graduate of California State University at Fullerton and earned his MBA from the University of Phoenix. He is a licensed REALTOR®.

As We Wrap …

Before we go, I want to flip the microphone around to our community …

This past week I was a guest on former On Brand guest Park Howell’s podcast, The Business of Story. Thanks Park! Listen to the episode now.

Did you hear something you liked on this episode or another? Do you have a question you’d like our guests to answer? Let me know on Twitter using the hashtag #OnBrandPodcast and you may just hear your thoughts here on the show.

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• And finally a reminder that On Brand is brought to you by the Social Brand Forum. This premier digital marketing experience takes place September 22-23 in beautiful Iowa City, Iowa. Learn from experts like Jay Baer, Joe Pulizzi, and Gini Dietrtich in the heart of the heartland. Listeners of the show get the best rate when they register using promo code ONBRAND at socialbrandforum.com.

Until next week, I’ll see you on the Internet!

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