The Six Sells Podcast CTV with Cadi Jones on The Six Sells Podcast
In this episode of The Six Sells Podcast, Mike Nicholson spoke to Cadi Jones who is the SVP Emea at Index Exchange.
Cadi is also an ambassador for AdTech Connect and her experience includes MD at Pixability, CCO at Qmee, Commercial Director at Beeswax, Commercial Innovation Director at Clear Channel, Head of Partnerships at Bloom and 7 years at Yahoo!
Here are some of the topics we discussed in this episode.
Pitching CTV to the media buyer
Combining the power of CTV with digital advertising and targeting
The early challenges of VOD and the comparison to CTV
Who brands are trying to reach
Targeting and CTV
The partnerships with DSP’s
CTV and measurement - bridging linear and digital thinking
Brands leaning into MMM assessment and applying geographical, regional hold-outs
The impact on sales
CTV as part of retail media strategies
The evolution of local TV advertising
Rapid disruption and how AI is impacting the industry
Driving outcomes, adoption and performance
Standards within CTV and making things possible
Avoiding repetition within CTV
Live events and programmatic advertising
What’s next for CTV
About The Six Sells Podcast:
The Six Sells Podcast is for people working in marketing, media, advertising and adtech.
There are over 130 episodes and counting, and the biggest episodes have achieved 30,000 views across all platforms.
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Who is Six Sells?
Six Sells is an executive visibility agency for CEOs and senior leaders working in media, advertising, and technology.
Content published by executives consistently reaches more people, earns more engagement, and attracts more meaningful responses than content published by brands.
With that in mind, we work with CEOs and senior leadership teams to create consistent, credible content that reaches the people who matter most to your business.