1957: The Personal Finance Legend Who Stopped Talking About Money

or as long as I’ve known him — which is now more than fifteen years — he’s had the same signature look: a sharp mohawk and an even sharper perspective on money.

Today on So Money, we welcome back one of the original voices of the personal finance internet: J. Money, the longtime blogger behind Budgets Are Sexy and the founder of Budgets Are Sexy, a platform that helped shape the early personal finance blogging community. When this podcast first launched more than a decade ago, J. Money was one of my earliest guests — back when sharing your net worth online was considered radical and the idea of building a career from a blog about money was still pretty new.

In this conversation, we catch up on what’s changed — and what hasn’t. The mohawk is still there, thankfully. But J.’s life looks very different these days. He’s stepped away from blogging full-time, sold his site to The Motley Fool and later bought it back, and now spends much of his time running something called a “Free Closet,” giving away thousands of clothing items every week to people in need in his community.

We talk about the early days of the money-blogging world — when transparency about debt, savings, and net worth helped motivate an entire generation to take control of their finances. We also talk about what happens when you actually reach financial independence. Does money stop mattering? What motivates you next?

J. shares why the blogging magic eventually faded for him, how social media changed the tone of personal finance conversations, the surprising lessons he’s learned from working closely with unhoused communities, and why he believes the real power of money is simply the freedom not to think about it anymore.

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