The Beginner Photography Podcast Build a Social Media Strategy That Works for Photographers with Angela Shae
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Mar 11, 2025 Angela Shae, a wedding photographer turned social media expert and founder of Social Templates. She tells how mentorship and a mentor moment pushed her into confident manual shooting. She explains why reels and targeted messaging matter, how Social Templates streamlines content, and practical systems for turning short clips into consistent, discoverable posts.
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Mentor Pushed Her Into Manual During A Big Wedding
- Angela struggled with technical concepts due to dyslexia and shot in aperture priority for years until a mentor pushed her into manual at a big Brooklyn wedding.
- That live, on‑the‑job learning moment clicked and she never went back to aperture priority.
Sabbatical Sparked A Pivot To Social Media
- Burnout from late‑night editing and juggling two young kids led Angela to take a yearlong sabbatical and move to Southern California.
- During that break she started managing other photographers' Instagram accounts and discovered social media work.
Know Exactly Who You Are Talking To
- Define exactly who you're speaking to and tailor messaging to that booking decision maker (e.g., brides vs. moms for senior sessions).
- Narrowing audience changes hooks, content topics, and the reasons people will follow or hire you.