Creator Lab - interviews with entrepreneurs and startup founders Sam Corcos, Levels // Metabolic Health, CGM Market & Growing A Health Tech Company
4 snips
May 27, 2022 
Sam Corcos, co-founder and CEO of Levels Health, builds software that interprets continuous glucose monitor data to improve metabolic health. He discusses how CGMs work, surprising non-diabetic use cases, product-market fit and scaling to a growing waitlist, content-driven growth over paid ads, and the leadership shift from CTO to CEO while building company processes.
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CGM Prices And Accuracy Will Improve Fast
- CGM hardware costs are rapidly falling with next-gen devices.
- Corcos expects sensors to become smaller, cheaper, and more accurate soon.
Own Your Distribution With Content
- Build owned distribution (content/SEO) before relying on paid ads.
- Corcos warns against the CAC-to-LTV ad treadmill and champions owned channels.
Scale Editorial With Talent Or Spend
- To 10x editorial output, either rethink process or hire more high-quality writers.
- Corcos says deep thought leadership scales only with investment in talent.