The Self-Employed Life 99: Joseph Jaffe - Z.E.R.O. Marketing Budget
Wouldn't it be fantastic if marketing your business and your work didn't cost anything? If your marketing budget was Zero? Not only is it possible, but it may also just be the best way to promote your business.
One of the most sought-after consultants, speakers and thought leaders on innovation, marketing, new media and social media, Joseph Jaffe is Founder and CEO of Evol8tion, an innovation agency that connects startups with established brands.
Joseph’s most recent book is ZERO- zero paid media as the new marketing model. His impassioned, straight-shooting and honest perspectives have made him a go-to marketing expert for every major media outlet. Jaffe’s popular blog and audio podcast, "Jaffe Juice,” provides daily and weekly commentary on all things new in marketing.