The Instagram Stories - Social Media News 2-9-26 - The Head of Instagram Answers Questions about Stories
Feb 10, 2026
Adam Mosseri, Head of Instagram and the platform’s public-facing executive, joins to answer listener questions. He discusses whether sharing feed posts to Stories boosts reach. He explains how hidden stories and repost visibility work. He covers managing and deleting highlights, DMing back to build reach, downloading insights for agencies, and advice for creators to experiment and iterate.
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Share Feed Posts To Stories
- Share feed posts or reels to your Stories to reach people who primarily consume Stories.
- This gives a small marginal boost because some followers will view the shared Story and then the original post or reel.
Hiding Stories Can Be Detected
- People can discover you've hidden Stories by using a second account to check visibility differences.
- Highlights disappearing for that viewer is another clue someone could notice if you've hidden Stories from them.
Prune And Refresh Highlights
- Delete or update Story highlights regularly if they no longer reflect you or your content.
- Use highlights as a flexible expression on your profile and add new ones over time as needed.