From Funnel to Flywheel: How to Audit Your Marketing Engine

In part two of her mini-series, Megan Gregory, founder of CUBED, returns to the Systems Saved Me podcast to guide you through auditing your marketing engine. Moving beyond random acts of marketing, Megan introduces the shift from outdated funnel thinking to a flywheel strategy powered by four essential drivers: Brand, Demand, Expand, and Success. With practical prompts and examples, she shows you how to spot weak links in your system, strengthen them, and measure what truly matters. If you want a simple way to check if your marketing efforts are building real momentum instead of draining energy, this episode is your blueprint.

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TIMESTAMPS:

0:00 – Jordan Gill welcomes Megan Gregory back for part two of the Always-On Marketing Engine series.

2:05 – The shift from funnels to flywheels: why linear marketing no longer works.

5:37 – Introducing the four drivers that power consistent growth: Brand, Demand, Expand, and Success.

8:12 – Auditing your brand: how visibility and consistency shape trust.

13:42 – Demand driver: using nurture programs and consistent content to engage your audience.

18:56 – Expand driver: serving and growing existing customers through retention, upsell, and community.

23:21 – Success driver: why metrics and measurement are non-negotiable for long-term growth.

27:40 – Recap of the four drivers and Megan’s free audit checklist to strengthen your marketing engine.