The Founder Playbook: How Michael Rubin Built Fanatics by Betting on Obsession

Emma is joined by the relentless entrepreneur Michael Rubin, founder and CEO of Fanatics for a deep dive into his extraordinary journey from a self-described "god-awful athlete" to one of the most successful business minds in the sports industry. Michael pulls back the curtain on the mindset and drive that fuels his success, revealing how outworking the competition has been a cornerstone of his career.

From launching his first business at age 8 to building Fanatics into a global powerhouse, Michael shares how his obsession with business—and his ability to thrive during the toughest times—has shaped his rise. Whether it's pushing through failures or seizing opportunities in the face of adversity, Michael’s relentless work ethic and ability to pivot when needed have been crucial to his journey.

He talks about the sacrifices he's made, the lessons he's learned about leadership, and how his obsession with staying ahead of the competition fuels both his personal and professional life. Emma and Michael also explore the importance of being in tune with your audience, identifying untapped markets, and building a team of game-changers who share your vision.

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