Lifers with Christina Farr Anyone can build a clinic now. Should they? | Josh Tauber and Keaton Bedell
Apr 3, 2026
Keaton Bedell, CEO of Bridge, builds insurance enablement for virtual care. Josh Tauber, serial health-tech operator, builds integrated virtual clinics. They unpack how turnkey infrastructure and AI let virtual clinics launch fast. They debate legality and risks of cash-pay GLP-1 ventures. They contrast short-term copycats with durable businesses built on trust and retention.
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Turnkey Infrastructure Lets Clinics Launch Overnight
- Virtual care companies can now launch extremely fast by renting infrastructure instead of building it.
- Keaton Bedell cites turnkey providers like Openloop, SteadyMT, and Wheel that remove the need to build EMRs or medical groups.
AI Is Reshaping Both Tech And Clinician Roles
- AI and agentic tools are divorcing application from intelligence, lowering technical barriers to entry.
- Josh Tauber explains clinicians' roles are shifting toward asynchronous and back-office functions, raising quality and oversight questions.
Cash-Pay Models Create Regulatory Gray Zones
- Cash-pay D2C models can avoid many insurance-related regulations, creating a legal gray area.
- Keaton Bedell notes a RICO case tied to Openloop and predicts more litigation around care quality and group transparency.