What Taylor Swift Teaches Us About Women, Influence, and Economic Power with Misty L. Heggeness | 400

Apr 1, 2026

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Let’s get one thing straight: this is not a fan girl episode. It’s a masterclass in women’s economic power, using one of the most undeniable case studies of our time — Taylor Swift.

In this episode of This Is Woman’s Work, Nicole Kalil sits down with economist and researcher Misty Heggeness, author of Swiftynomics, to break down what happens when women stop playing small and start reshaping entire industries.

Because whether people like Taylor Swift or not? Irrelevant. What she’s done for ownership, influence, and economic impact? Undeniable.

This conversation dives into the data behind the headlines — exposing how women have always been driving the economy… just without the credit.

In this episode, they explore:

What “Swiftynomics” actually means (and why it’s bigger than Taylor Swift)
Why traditional economic metrics undervalue women (and always have)
How women drive over 80% of consumer spending — and what that means for power
The rise of female-led content, companies, and cultural influence
Why backlash against powerful women is predictable… and irrelevant
The economic shift happening when women support women — and stop supporting what doesn’t support them
Why equity in the workplace and at home benefits everyone (yes, even men)

This isn’t about celebrity. It’s about who holds power, who gets recognized for it, and who’s done waiting for permission.

This episode reframes Taylor Swift as more than a pop icon — she’s proof of what happens when women own their work, their voice, and their value, and in doing so, redefine the entire economic landscape.

Thank you to our sponsors!

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Connect with Misty:

Website: https://www.mistyheggeness.com/

Book: https://www.instagram.com/swiftynomics/

Bluesky: https://bsky.app/profile/swiftynomics.bsky.social

X: https://bsky.app/profile/swiftynomics.bsky.social

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