Scaling Online Q&A: Funnels, High Ticket, Ads & More - Part 2 | #Marketing - Ep. 115

Feb 18, 2026

Live Q&A focused on redesigning funnels into scalable machines. Topics include VSL strategy for low booking rates, repositioning coaching as certification, and resetting ad performance with new angles. They cover structuring SaaS webinars for live trials, scaling paid workshops without viral pushes, and mass-producing creatives with AI to beat ad fatigue.

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ADVICE

Sell Certification Over Coaching

Reposition coaching as certification to sell career-focused buyers more easily.
Certification gives prospects credentials they can use with employers and outsells coaching for career-driven markets.

INSIGHT

Choose Level-10 Opportunities

Avoid markets where customers typically buy only once because they limit scale.
Pick level-10 opportunities that let you reuse effort and grow revenue far beyond local, one-time purchase models.

ADVICE

Use Media-Led Free Front-Ends

Use a free, entry front-end (MIFTI / continuity trial) to promote from podcasts and interviews.
Turn those media appearances into high-converting ad creative by clipping interviews into ads later.

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Most businesses don’t stall because the product is bad. They stall because the architecture can’t handle scale. In Part Two of this live Scaling Online Q&A, I go deeper into the structural shifts that turn a working funnel into a scalable machine.

This episode is a behind-the-scenes look at how I think through bottlenecks in real time - when webinars flop, when ad costs spike, when only 1% of visitors book a call, or when organic momentum is the only thing holding a funnel together. We talk VSL strategy, certification positioning, SaaS trials, bridge pages, continuity layers, and how to engineer predictable growth instead of riding emotional launch cycles.

Key Highlights:

◼️Why certification often outsells coaching - and how to reposition your offer for career-driven buyers

◼️The difference between a Level 1 opportunity and a Level 10 opportunity (and why picking wrong caps your income)

◼️How to fix a funnel when only 1% of visitors book a call (and the exact VSL strategy I use)

◼️Why ad costs always rise over time - and how new angles and new VSLs reset your CPA

◼️How to structure SaaS webinars so prospects use the product live instead of just watching a demo

◼️How to scale paid workshops without depending on high-intensity organic pushes

◼️The real role of AI in writing, testing, and mass-producing new creative at speed

This episode is about business architecture. It’s about understanding that scale isn’t luck - it’s structure. When something stops converting, the answer isn’t panic. It’s new messaging, new angles, new front-end positioning, and smarter leverage.

If part one was about identifying bottlenecks, part two is about redesigning the machine.

◼️If you’ve got a product, offer, service… or idea… I’ll show you how to sell it (the RIGHT way) Register for my next event →⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ https://sellingonline.com/podcast⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

◼️Still don’t have a funnel? ClickFunnels gives you the exact tools (and templates) to launch TODAY → ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://clickfunnels.com/podcast

Learn more about your ad choices. Visit megaphone.fm/adchoices