Building Wealth Without Borders Money Expert: Income Stream Masterclass — Everything You Need to Build Wealth
Feb 2, 2026
Chitty Ashley, serial entrepreneur and investor who founded luxury travel brand Lux Tribes and the Nuria Collection, shares her journey from corporate salaries to building boutique hotels across Africa. She discusses balancing a day job with a startup, the realities behind luxury living, fundraising and cashflow risks, and why she focuses deeply on hospitality before diversifying.
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Building Lux Tribes While Employed
- Chitty built Lux Tribes while working remotely as a business analyst and scaled it to eight figures over six years.
- COVID nearly wiped the business out, but recovery taught resilience and system improvements.
Choose Generational Over Quick Wins
- Prioritize generational projects over quick, passive schemes that promise rapid riches.
- Accept delayed returns and invest in durable assets even if you see no payout for years.
Use Time Zones To Manage Dual Workstreams
- Combine time-zone advantages and low expenses to run two active income streams temporarily.
- Recognize this schedule is unsustainable but can accelerate savings and investments early on.