The Futur with Chris Do How to Choose the Right Clients w/ Jodie Cook | Ep 370
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Aug 9, 2025 
In this engaging conversation with Jodie Cook, an entrepreneur and author, they explore the critical concept of client categorization using animal metaphors—rabbits, deer, and elephants. Jodie explains how knowing your ideal client can revolutionize your agency’s approach, emphasizing that chasing the wrong type can drain resources. They also discuss the balance between nurturing client relationships and personal growth, showcasing the unique energy founders bring to their connections. Tune in for strategies to foster meaningful client interactions!
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Elephants Break Standard Processes
- Elephants require bespoke processes, big teams, and often override your standard terms with their own legal and operational demands.
- Misaligned setup means elephants can overwhelm systems built for smaller clients and erode company rhythm.
Ask If You Are The Third Bid
- Ask prospects directly whether you're the mandated third bid before investing in a full pitch.
- Decline heavy pitch work when they only need formality or a paper bid to satisfy procurement rules.
Revenue Can Mask Low Profitability
- High revenue projects often hide low profitability after pitch costs and expensive talent are paid.
- Focus on profit, not just headline revenue, to choose sustainable client work.